Property managers, general contractors, and facility directors review differently than homeowners. The adjusted ask, the right timing, the follow-up that respects how they work — and the second review surface most contractors ignore.
System 4 from the Leveraged Owner Starter Pack
You just finished a $40,000 rooftop unit replacement for a property management company — on schedule, under the chaos threshold, zero tenant complaints. The property manager tells your tech, "You guys were great." Six months later, your Google profile still doesn't have a review from them. Meanwhile, the $189 drain-clearing homeowner left you a paragraph and a photo. The big jobs are your best review stories — and your worst review conversion.
Commercial reviews work differently because commercial relationships work differently. The standard review engine — text the homeowner when the tech leaves — assumes a consumer with a phone in their hand and two free minutes. A property manager has 200 units, a GC has a superintendent breathing down their neck, and a facility director needs three approvals to sneeze. Here's the adjusted system.
Send this 2–3 weeks after project completion and invoice payment, to the decision-maker by name. Adjust the bracketed fields.
Subject: Quick favor — [Project Name/Address] review
Hi [First Name],
The [project description, e.g., rooftop unit replacement at 412 Commerce St] has been wrapped up for a few weeks now, and I wanted to check in — everything still running well on your end?
If the project went the way you expected, I'd appreciate a quick Google review mentioning the scope of the work. Most of our commercial work comes from facility managers and property teams who find us through reviews from people in the same seat you're in — it genuinely helps.
Here's the direct link (takes about 90 seconds): [Google review link]
No pressure at all if now's not a good time. And if anything about the project needs attention, reply here and I'll handle it personally.
Thanks,
[Your Name], [Title]
[Business Name] · [Phone]
Note the structure: check-in first (gives them a service opening), the business-reason framing, the low-pressure exit, and the direct link. The "reply if anything needs attention" line does double duty — it surfaces problems privately before they become public reviews.
Commercial contacts are busy, not unwilling. One follow-up 2–3 weeks after the ask, and make it easy:
Subject: Re: Quick favor — [Project Name] review
Hi [First Name],
Bumping this up in case it got buried — if you have 90 seconds, the review link for the [project description] is here: [Google review link]
If there's anything about the project you'd rather discuss privately first, I'm all ears.
Thanks,
[Your Name]
Then stop. Commercial relationships are long-term revenue; a third nudge about a review isn't worth the annoyance. If they didn't review, they may still refer you — which is worth more anyway.
Here's the play most contractors miss entirely. Property managers, GCs, and facility directors live on LinkedIn — and LinkedIn recommendations are the B2B equivalent of Google reviews, visible to exactly the audience that hires you for commercial work.
This can't run on the same trigger as residential — it needs its own lightweight pipeline in your CRM (customer relationship management software):
Commercial reviews plug into the same automated review engine — this post is the commercial adapter for it. For the residential side, see Review Request Timing for the satisfaction-peak moments, and The QR Code Review Request for the in-person residential setup.
The full setup guide, all four copy-paste scripts (including the owner notification), the "Your Numbers" missed-call worksheet, and the step-by-step setup guide — free, no catch. Fix your missed calls this week.
Want all 8 systems + 6 bonus modules in copy-paste form? The AI Automation Starter Pack is $27: https://leveragedowner.com/starter-pack/
This post is System 4 from the Leveraged Owner Starter Pack — the done-for-you version with the full review-engine setup guide, every script (including the commercial pipeline), the worksheets, and complete setup guides for all 8 systems.
No third-party research stats cited in this post — all frameworks and scripts are the author's own.
Related guides from the Leveraged Owner blog:
Stop guessing at review counts. The competitive gap analysis for contractors: map the field, count the gap, set the weekly velocity, and close it with a system.
Turn reviews into a team sport: fair per-tech scoring, the leaderboard that motivates, and the coaching upside — for multi-truck contractors. Fair scoring.
Which states require two-party consent to record calls, the announcement script that covers you, and how contractors can legally record calls to train staff.